Sunday, 21 April 2013

Final music video

There have been several changes made to the second draft in order to achieve the final. Simply changing the colouring on some of the shots made an impact on the final, as well as repacing a few of the shots that were too fast and difficult to be able to see. There has not been any additional shots added as we were happy with what was already included, other than replacing Jodie's hands being tied up with Max's hands, which was part of the original plan for achieving the final.

Uploading the final music video from iMovie to YouTube






















The screen shot I have taken here provides the evidence that the final music video is being uploaded to YouTube under Fran's Media Studies YouTube account, which can be found under the title 'A2 Music Video - Entinced.'

Saturday, 20 April 2013

Changes made between the second and final draft

As we are closer to the final draft today and few minor changes have been made, I took photographs of the last few editing processes to show the difference.
To compare the editing below with what it has replaced from the second draft, please watch approximately 0:51-0:53...

Below, we are choosing to 'split' a clip in to two parts...


















Between the two parts of the clip that have been split, we decided to put a quick 'fade to black' transition so that the shot flashes. I thought this would be a good idea as the shot is very fast paced and it looks effective.






















This evidences how the shots have been split, with a transition between them.



Friday, 19 April 2013

Ancillary task - Digipak

This is the final of the Digipak created altogether. Although the Digipak was mainly created by Fran, I still had significant input on the design of  the product and agreed to ensure that the Gothic theme was portrayed with; Black and White colour scheme and the location (appearing eerie) included in the photography.











Having band members included on the Digipak too is beneficial to the audience who will recognize them both on the Digipak and from the music video they will watch.

















The eyes used on this part of the Digipak are a recognizable aspect of the music video which works well as keeping both products consistent. The disc space on the left is where the album will be kept, and the small triangle space in the top left corner of the photograph is where song lyrics can be placed - which is what we noticed was included in a lot of Digipaks.










The Tour Dates for the band is also a promotional feature, whilst people are listening to the album included in the Digipak they may also look at the Tour Dates for the band, and choose to see 'In Cold Blood' live - increasing the bands fan base and success for future music.

















As included on other Digipaks, there is also the track listing included - mainly for informative purposes to tell fans what songs are included, but also as a promotional feature because if someone recognizes a song name on the album to what they have recently heard it may encourage them to buy it.

Tuesday, 9 April 2013

Second edit of music video

As last minute footage was filmed earlier in the week there were new shots that needed to be uploaded and edited to what we already had. Fran uploaded the new shots that were recorded and edited them in iMovie, and I came in to school and gave my opinion on what I liked, disliked, and felt worked well compared to others which meant few changes were made and we had to discuss together how to edit the music video so that it is at its best potential. Here is the first edit uploaded: The repeated shot of Jodie's hands being tied up needs to be replaced with Max's hands being tied up, however those shots are in place at the moment to make up the time that would be missing otherwise, and giving us a better awareness of where in the song the video may end. I also think that few of the shots need to be slightly longer to show what they consist of. There also needs to be few changes to the colour in few of the shots, so that there isn't too much of a difference between them, which would look unrealistic and unprofessional.

Monday, 8 April 2013

First edit of music video

Although this was finished earlier in the week, I have unfortunately uploaded this a few days late..however here is the first draft of the music video we have created so far. We are currently in the 'trial and error' process of editing footage so that it eventually reaches a better potential so that we are closer to the final!

Final edit of the magazine advertisement

This is the final of the magazine advertisement for the Digipak. I kept the same main image as the background as it was the one I chose originally and preferred. The only major changes I made from the second draft to the final were changing the informative text (available dates and tracks included) from Cambria to Veranda, as Veranda is a more formal style of text and it allows the quotes and information to be distinguished between eachother.
As I had noticed on other Digipaks, star ratings were included from other magazine companies with a small quote, which I also included as it not only replaced the spaces but also made the advertisement look more professional.
Finally, I put a small white line, similar to the underlines on the text between the two items of text as they are quite close together and it's vital that people who read the text can tell between them!
Each of the changes I have made have allowed the Digipak to look neater, more professional and realistic to other magazine advertisements for Digipaks.

How I made the magazine advertisement

Thursday, 4 April 2013

Second draft of the magazine advertisement

This is the second draft of the magazine advertisement that I have created. I made several changes to the first draft, as I have explained on the earlier post including the first draft.

Friday, 22 March 2013

House style

Update, April 4th 2013: When creating my second draft, I decided to change the 'main text' to 18pt, bold and change the font from Calibri to Cambria, as Calibri looked too formal and unsuitable for the magazine style I was implying. Update, April 8th 2013: I changed the 'main text' to two different types - one of them being 'Veranda, size 18pt' and the other stayed the same as the second draft for quotes. Although I only suggested that I wanted to use 'lines' for my auto shapes in my house style too, I have used stars in the final draft, to show a 'star rating' by another magazine company.

Thursday, 21 March 2013

Magazine advertisement fonts

I chose several fonts for myself and my group to choose from together, the fonts I found were on Microsoft Word, I looked through several fonts that are included and narrowed the choices down to three so that it is easier to choose from, the fonts chosen were:


The first font is 'Prestige Elite', the second on the list is 'Algerian' and the third is 'Charlemagne'.

I showed the fonts I liked to Fran as Jodie wasn't in school and we discussed them and decided that:
the third font was our favourite as the 'dripping' off the letters symbolises the dripping blood that we have included in our music video. The third font is also the boldest and darkest, all of the fonts were in the same font size however this one appeared the boldest and most prominent which will be useful on the Magazine advertisement. We didn't like the first and second fonts as well because they weren't as striking as  the third. The first font seemed to minimalistic and didn't seem as effective, whereas on the second we disliked the outline and how close the individual letters were positioned together.

Album name

I have been looking at various album names, and I wanted to choose something that was quite unique, as the band name my group and I have chosen is unusual and I wanted to maintain this. I originally thought 'Revenge' was suitable, not only for our music video but also for the Gothic theme...however I thought this was too straight forward and decided to Thesaurus search the word, these were the results:
I quite liked 'counterinsurgency' however it seemed unneccesarilly difficult for people and fans to pronounce, and some people may not understand that it is a synonym of revenge. Others seemed too simple (i.e. ill will, getting even, counterplay) etc so I decided that vengeance suited best, and people are likely to understand what it means and recognize it as the album name!

Choice of software for the magazine advertisement.

For the magazine advertisement, I thought it would be suitable to use Microsoft Publisher.
I chose this program as it allows the following features to be included:
The tabs at the top of the page on Publisher allow items to be inserted onto the page, which is necessary for a magazine advertisement when pictures and photos need to be included, as well as items of text or auto shapes - like here on the Killers Digipak advertisement they use various images and a varied colour scheme with items of text, all as design features for the digipak advert:

Publisher is also the most suitable program to use as I am familiar with it's features and it allows me to precisely align the information on the page, whereas on Microsoft Word, if one item is moved, the others move too.

Wednesday, 20 March 2013

Conventions of a 'Magazine Advertisement for a Digiapk'

I have been looking closely at the conventions of other magazine advertisement's for digipak's for other bands and the most specific and vital elements that they consist of. I did the same for my other ancillary task, the Digipak, and found that the most of the conventions were quite obvious, I.e. photography, band name, album name, release dates, and songs that are featured. My research found that magazine advertisement's for Digipak's consisted of:

Ancillary task - Magazine advertisement for a Digipak

One of the ancillary tasks that my group and I have chosen to be compatible with our music video is:

A Magazine advertisement for a Digipak
What is a Magazine advertisement for a Digipak?
Typically, a magazine advertisement is as it says, usually a page or article included in a magazine that allow a product to be advertised. The advertisements often depend on the type of magazine that they are included in, whether it's based on Fashion, Lifestyle, Home or Music. In the case of a Fashion/Beauty magazine advertisements tend to include information about high street stores or beauty products. However, as the theme of my project is based on music and music videos, the magazine advertisement will also be based on this - specifically the Digipak. Advertising the Digipak in a magazine will allow people to recognize the album cover, the band name and also inform them of the basics related, including track names, release dates and often opinions by the magazine itself.

Monday, 18 March 2013

Digipak font research

As I haven't seen my group today and I wanted to do some further research on the Digipak, I emailed Fran and Jodie a few different font ideas that I liked, that we may be able to use for our Digipak...

Other Digipak's that I have researched tend to include extraordinary fonts that stand out and particularly suit the genre of the music that the Digipak consists of, I aimed to look for a rough and unfinished looking font when I came across these:

The fonts that I liked on DaFont.com were:





I also looked at some fonts on Microsoft Word, which were:







As a group, we all decided that the first option 'Pulse' was the best font as it is the most unusual and suits the Gothic theme we are aiming for - the font itself looks very effective alone so with the photography and colour scheme we will be using, we will be able to aim for the style of Digipak we want!

Friday, 15 March 2013

Digipak colour scheme









These are the colours that will be used for the Digipak we are creating. We chose these particular colours as they are the stereotypical colours associated with the Gothic/Vampire genre. Also, these are the particular colours that are noticeable in our music video, and we intend to keep the same eerie and gloomy colour scheme so it remains consistent and relevant to the genre. Black and white will be the most prominent colours, and red will be used minimally in comparison to Black White and Grey (Grey due to potentially using Black/White colour editing) - Black and White also represents the contrasting personalities of the characters in the music video.

Digipak research

As I haven't been able to see my group today, I have text them and asked for their advice on the ideas I already have for our Digipak.

I suggested in school on Monday that we use photographs of us as the band on the Digipak, to promote us as a band as well as our music, however I also think it would be a useful idea to use filming footage on the music video, to emphasize the Gothic feel and advertise our main song, which we have created the video for.

In the video posted on the Digipak blog post we agreed that we were aiming for a Gothic theme, however the conversations I have had with Fran and Jodie show our further discussion on photography and colour scheme:

This is my conversation with Jodie (Me, Green and Jodie Grey)...Jodie suggested that we use shots from our filming for the front cover of the Digipak, or shots of us as a band - which during my research I found to be quite a popular option for Digipak's as it also promotes the band. Although I suggested black, white and red for the colour scheme, Jodie thought we should use black and white more prominently than red as it may look tacky, which  I agreed with as I also want the Gothic theme to look realistic!


Fran suggested photography relevant to the setting that we have used - and I agreed as I thought we could combine both ideas (band photos and  setting photos) together. Fran also agreed that the black and white colour scheme would work well as it reinforces the dark/gloomy colouring that we have in our music video.

Analysing Digipak's

Thursday, 14 March 2013

Conventions of a Digipak

The common conventions of a Digipak consist of:
- Four panels (often but rarely Six)
- Band logo
- Band name and Album name
- Information to be included, i.e. band name, track listing and often a lyrics booklet
- Colour scheme
- Photography, often of the band or similar images and symbolic elements to the genre
- Font style, most likely consistent throughout
- Bar code


Ancillary task - Digipak

One of the ancillary tasks that my group and I have chosen to be compatible with our music video is:

Digipak

What is a Digipak?
I have researched the definition of a Digipak, and these were my results:
"An innovative approach to packaging CD-Audio, CD-ROM and DVD discs, the patented Digipak is designed as the perfect replacement to the traditional plastic jewel box. Digipak is a self-contained package that protects the disc."
Therefore what we intend on creating is the packaging that will be used for our music video, i.e. a CD cover.

The video below introduces the style of Digipak we intend on creating ourselves:

Deleting and replacing shots..

Wednesday, 13 March 2013

Opening credits/titles

As I have seen on various other music videos, opening titles are included at the beginning of the music video often including the band or artists name, as well as the name of the song that the video is based on. To ensure the music video is realistic and contemporary I also decided to include the titles. In order to do this on iMovie I had to:

















The image above shows that I selected the 'T' from the right side of the page on iMovie which seemed self explanatory to allow text to be inserted. This displayed these boxes below that meant I could decide how I wanted the text to approach the page.


















'Show Fonts' allowed me to change the font style of the text, so that it looks suitable to the video...

















These were the fonts that I was able to choose from for selecting 'Show Fonts' as well as the colour and size:

















Other than all of the text being included, this is how the titles now appear on the music video...
Including the band name, and (although not seen on this picture) the song that the music video is based on!

Shooting Script #3

Obviously whilst I have been recording with my group, the shooting script has been changed and altered slightly..which is what I expected. However, I have kept an update of how the shooting script has changed throughout the process of constructing our film so that I can upload this more up to date one:

Shot number: 1
Location: Woods
Camera angle/composition: Panning
Shot content: Woods, i.e. trees/grass/sky etc - also includes opening credits


Shot number: 2
Location: Stage
Camera angle/composition: Mid shot
Shot content: Max's fist clenched


Shot number: 3
Location: Woods
Camera angle/composition: Close up
Shot content: Blood fingers on wall


Shot number: 4
Location: Stage
Camera angle/composition: Close up, gradullay extreme close up
Shot content: Max opening his eyes



Shot number: 5
Location: Woods
Camera angle/composition: Wide shot
Shot content: Max following/grabbing Fran

Shot number: 6
Location: Stage
Camera angle/composition: Mid shot/wide shot
Shot content: Reverse shot of Fran releasing from Max


Shot number: 7
Location: Stage
Camera angle/composition: Tracking
Shot content: Laurie (me) walking in the woods


Shot number: 8
Location: Woods
Camera angle/composition: Tracking
Shot content: Max grabbing Laurie



Shot number: 9
Location: School
Camera angle/composition: Mid close up
Shot content: Max almost biting Jodie


Shot number: 10
Location: Stage
Camera angle/composition: Panning circular
Shot content: All 3 of us, myself, Fran and Jodie sitting in chairs back to back


Shot number: 11
Location: Stage
Camera angle/composition: Mid shot
Shot content: Rope wide around Jodie's wrists


Shot number: 12
Location: Stage
Camera angle/composition: Mid shot
Shot content: Rope getting tighter around Jodie's wrists


Shot number: 13
Location: Stage
Camera angle/composition: Mid shot
Shot content: Rope getting wider (again) around Jodie's wrists


Shot number: 15
Location: Stage
Camera angle/composition: Mid shot
Shot content: Rope crossed over Jodie's wrists


Shot number: 16
Location: Stage
Camera angle/composition: Mid shot
Shot content: Rope tied around Jodie's wrists


Shot number: 17
Location: School
Camera angle/composition: Mid shot
Shot content: Hand, with blood, hitting the wall


Shot number: 18
Location: Stage
Camera angle/composition: Extreme close up
Shot content: Finger on lips


Shot number: 19
Location: Bathroom
Camera angle/composition: Over shoulder shot - gradually becomes extreme close up (as Fran turns round)
Shot content: Fran looking in the mirror, slowly turns round


Shot number: 20
Location: Woods
Camera angle/composition: Close up, to extreme close up (zoom)
Shot content: Jodie's eyes


Shot number: 21
Location: Woods
Camera angle/composition: Mid shot
Shot content: Blood hand hits wall (different shot to 17)


Shot number: 22
Location: Drama room
Camera angle/composition: Mid shot
Shot content: Dance


Shot number: 23
Location: Woods
Camera angle/composition: Mid shot to close up
Shot content: Hand dragging blood across the wall


Shot number: 24
Location: Stage
Camera angle/composition: Mid shot
Shot content: Fran releasing from Max


Shot number: 25
Location: Woods
Camera angle/composition: Close up
Shot content: Fran turns around *breaking the fourth wall*


Shot number: 26
Location: Woods
Camera angle/composition: Mid shot
Shot content: Laurie looks at the camera *breaking the fourth wall*


Shot number: 27
Location: Woods
Camera angle/composition: Mid close up
Shot content: Laurie and Fran make eye contact with the camera


Shot number: 28
Location: Woods
Camera angle/composition: Panning circular
Shot content: Camera pans circular around Max who stands still


Shot number: 29
Location: Stage
Camera angle/composition: Extreme close up
Shot content: Eyes looking left to right


Shot number: 30
Location: Stage
Camera angle/composition: Extreme close up
Shot content: Jodie's fangs


Shot number: 31
Location: Stage
Camera angle/composition: Close up
Shot content: Jodie walking towards the camera


Shot number: 32
Location: Stage
Camera angle/composition: Extreme close up
Shot content: Jodie's face close up in the camera


Shot number: 33
Location: Stage
Camera angle/composition: Extreme close up
Shot content: Jodie's eyes


Shot number: 34
Location: Woods
Camera angle/composition: Tracking
Shot content: Max running away from the camera


Shot number: 35
Location: Woods
Camera angle/composition: Tracking
Shot content: Camera following Max as he walks backwards

This is an unfinished shooting script as there are few other shots to be filmed and adjusted in the editing process!

Results from the 'band name' poll.

As the results show, 10 people chose to take part in the poll..five of which chose the band name 'In Cold Blood', two voted 'Rush' and 'Revolution' and only one person voted for 'Broken'.
This suggests that the public favour the band name we also preferred, therefore the chosen band name that will be included on the two ancillary tasks and the credits will e 'In Cold Blood'.

Tuesday, 12 March 2013

Band Name!

Throughout the following week, myself and my group are going to begin looking at our Ancillary tasks. As these consist of a Digipak and a Magazine cover it's important that we decide on a name for our band.
Considering we are an indie rock band that recognizably use elements of the gothic and vampire genre, we wanted to choose a band name that suited this and allowed us to portray a somewhat destructive and creepy feel to our fans...

Below is the spider diagram we created for the various band names we were choosing from:














The names we came up with were:
- Fragments
- Rush
- Cut off
- Sheer
- In Cold Blood
- Rocks
- Divide
- Shatter
- Broken
- Rebellious
- Generation
- Revolution

Although we had so many names to choose from, we all instantly agreed that 'In Cold Blood' was the most suitable name for our band genre and style, we mainly liked this name as it seemed best suited for the music video we are in the process of creating - including a cold hearted feel and quite a use of blood (fake). The Digipak's and Magazines too will have a similar gothic feel about them and this name seemed to match our theme really well. As well as this, the one word names didn't really appeal to us as  they seemed too simplistic and we wanted a memorable name for our fans.

Despite having agreed between the three of us, I thought it was important to get the public's opinion too, so I created a survey online which I posted on my Twitter feed so that people could access it and see what band name they preferred too...
I narrowed the choices down to four favourites so that it was easier to refine the information received:
Please view the survey here I will regularly be checking the results of the survey so that the public's preference can be posted at a later date.

Monday, 11 March 2013

Examples of editing

Although I have worked on iMovie during my AS production, I have learnt new skills and features on the program that I wasn't already familiar with; each of which have allowed me to edit the filming to a more professional level.

The photographs below explain how I have edited various aspects of the video and why:





Reversing shots is an effective edit as it allows shots to be played in sequence of how it is recorded, or in the opposite direction - in the music video so far, the shot of Fran being held by Max is being used is played firstly in a reversed shot to suggest 'being captured' however later in the music video it is played in the correct order 'setting free'.
In order to reverse the shot:
- Right click the chosen shot
- Select 'Clip Adjustments'

This is an example of the shot before it was reversed:


and this is the shot when it has been reversed


- Convert the entire clip selected to enable this feature below:

As you can see above, converting the clip allows the 'Reverse' option to be ticked - meaning the shot can be played in reverse to it's original format.





Because of the majority of shots having a lot of background noise, as I said in the 'day five of filming' entry, other students were in the hall due to an after school club and many shots included us discussing filming whilst recording which meant the filming has needed to be muted so the song can be played as the main sound.

















Right clicking and selecting 'clip adjustments' (as highlighted in the editing example above) takes me to this box again, however rather than selecting the 'Clip' tab, I have selected the 'Audio' tab - this is because the volume is an aspect of the clip audio. The volume is automatically set as 100%, however by click and dragging the volume cursor, I can take the volume down to 0%, meaning it has been entirely muted.




















The pace of shots is significantly important in the editing process for successful and effective portrayal of shots and it's content. For example, filming a person running at a normal pace would not work as effectively as it would if it was faster (to create anticipation) or slower (to prepare the viewer for an upcoming fast paced shot) etc. Having a variety of paced shots keeps the viewers intrigued by what they are watching and to create several moods i.e. anticipation, fear, sympathy...

















Right clicking and choosing 'clip adjustments' opens this box which allows the speed of the shot to be changed, under the 'clip' tab, the higher percentage of the speed (see below 50%) determines the faster pace, and lower percentage meaning slower pace...





















The contrast of colours and saturation in music videos can be considered as quite a significant aspect as it can imply the genre that the artist/band is basing their music around. Stereotypically blue colours are associated with melancholy and sad music, white to exemplify purity and red and black (which we are aiming for) connote evil, danger and gothic elements.
In order to change the colour of an individual shot on iMovie I had to do the following:

















Right click the chosen clip and select 'Clip Adjustments' - this simply means I am making an adjustment to the clip to change the appearance of it's content.

















Choose the 'Video' tab, as this type of editing concerns the video content rather than the clip itself or the audio. This takes me to the box below, allowing me to alter the colours to my preference:




















If a clip needs to be trimmed by very few seconds if not less than a second, it's easier to insert the entire clip to the storyboard part of iMovie, where it will be used as part of the music video and then choose which part of the clip to trim rather than select a specific amount of the clip from the selection in the bottom half of the page. Trimming clips is done by:

















Right click, and select 'Clip trimmer'

















The chosen clip appears below where I can click and drag how much of the clip I want to keep NOT delete!
The clip was trimmed here specifically as it looked like I was standing waiting for Fran to say 'Action' which made it look unrealistic.

















EDITING UPDATE ON 21/03/2013
Today I learnt  how to 'crop' the content of individual shots, on one of the shots we had already recorded and put onto iMovie, Fran realised that my fingers were noticeable (this was whilst tying up Jodie's hands) so we decided that it would be best to crop my fingers out, for continuity purposes and to ensure it looked realistic.
To crop, I had to right click the selected clip and choose 'Cropping and rotation':

















This took me here, where I could choose which amount of the clip I wanted included in the green square. What is included in the green square is what remains in the clip, NOT what is deleted:


Although it is quite difficult to see here, I have cropped out where my finger was visible in the clip!