Media evaluation

Audience feedback

Final music video

There have been several changes made to the second draft in order to achieve the final. Simply changing the colouring on some of the shots made an impact on the final, as well as repacing a few of the shots that were too fast and difficult to be able to see. There has not been any additional shots added as we were happy with what was already included, other than replacing Jodie's hands being tied up with Max's hands, which was part of the original plan for achieving the final.

Uploading the final music video from iMovie to YouTube

The screen shot I have taken here provides the evidence that the final music video is being uploaded to YouTube under Fran's Media Studies YouTube account, which can be found under the title 'A2 Music Video - Entinced.'

Changes made between the second and final draft

As we are closer to the final draft today and few minor changes have been made, I took photographs of the last few editing processes to show the difference.
To compare the editing below with what it has replaced from the second draft, please watch approximately 0:51-0:53...

Below, we are choosing to 'split' a clip in to two parts...

Between the two parts of the clip that have been split, we decided to put a quick 'fade to black' transition so that the shot flashes. I thought this would be a good idea as the shot is very fast paced and it looks effective.

This evidences how the shots have been split, with a transition between them.

Ancillary task - Digipak

This is the final of the Digipak created altogether. Although the Digipak was mainly created by Fran, I still had significant input on the design of  the product and agreed to ensure that the Gothic theme was portrayed with; Black and White colour scheme and the location (appearing eerie) included in the photography.

Having band members included on the Digipak too is beneficial to the audience who will recognize them both on the Digipak and from the music video they will watch.

The eyes used on this part of the Digipak are a recognizable aspect of the music video which works well as keeping both products consistent. The disc space on the left is where the album will be kept, and the small triangle space in the top left corner of the photograph is where song lyrics can be placed - which is what we noticed was included in a lot of Digipaks.

The Tour Dates for the band is also a promotional feature, whilst people are listening to the album included in the Digipak they may also look at the Tour Dates for the band, and choose to see 'In Cold Blood' live - increasing the bands fan base and success for future music.

As included on other Digipaks, there is also the track listing included - mainly for informative purposes to tell fans what songs are included, but also as a promotional feature because if someone recognizes a song name on the album to what they have recently heard it may encourage them to buy it.

Second edit of music video

As last minute footage was filmed earlier in the week there were new shots that needed to be uploaded and edited to what we already had. Fran uploaded the new shots that were recorded and edited them in iMovie, and I came in to school and gave my opinion on what I liked, disliked, and felt worked well compared to others which meant few changes were made and we had to discuss together how to edit the music video so that it is at its best potential. Here is the first edit uploaded: The repeated shot of Jodie's hands being tied up needs to be replaced with Max's hands being tied up, however those shots are in place at the moment to make up the time that would be missing otherwise, and giving us a better awareness of where in the song the video may end. I also think that few of the shots need to be slightly longer to show what they consist of. There also needs to be few changes to the colour in few of the shots, so that there isn't too much of a difference between them, which would look unrealistic and unprofessional.

First edit of music video

Although this was finished earlier in the week, I have unfortunately uploaded this a few days late..however here is the first draft of the music video we have created so far. We are currently in the 'trial and error' process of editing footage so that it eventually reaches a better potential so that we are closer to the final!

Final edit of the magazine advertisement

This is the final of the magazine advertisement for the Digipak. I kept the same main image as the background as it was the one I chose originally and preferred. The only major changes I made from the second draft to the final were changing the informative text (available dates and tracks included) from Cambria to Veranda, as Veranda is a more formal style of text and it allows the quotes and information to be distinguished between eachother.
As I had noticed on other Digipaks, star ratings were included from other magazine companies with a small quote, which I also included as it not only replaced the spaces but also made the advertisement look more professional.
Finally, I put a small white line, similar to the underlines on the text between the two items of text as they are quite close together and it's vital that people who read the text can tell between them!
Each of the changes I have made have allowed the Digipak to look neater, more professional and realistic to other magazine advertisements for Digipaks.

How I made the magazine advertisement

Second draft of the magazine advertisement

This is the second draft of the magazine advertisement that I have created. I made several changes to the first draft, as I have explained on the earlier post including the first draft.

First draft of magazine advertisement

Editing the first draft of the magazine advertisement from Laurie95

Photography for ancillary tasks

Magazine advertisement plan

Magazine advertisement plan from Laurie95

House style

House style from Laurie95

Update, April 4th 2013: When creating my second draft, I decided to change the 'main text' to 18pt, bold and change the font from Calibri to Cambria, as Calibri looked too formal and unsuitable for the magazine style I was implying. Update, April 8th 2013: I changed the 'main text' to two different types - one of them being 'Veranda, size 18pt' and the other stayed the same as the second draft for quotes. Although I only suggested that I wanted to use 'lines' for my auto shapes in my house style too, I have used stars in the final draft, to show a 'star rating' by another magazine company.

Magazine advertisement fonts

I chose several fonts for myself and my group to choose from together, the fonts I found were on Microsoft Word, I looked through several fonts that are included and narrowed the choices down to three so that it is easier to choose from, the fonts chosen were:

The first font is 'Prestige Elite', the second on the list is 'Algerian' and the third is 'Charlemagne'.

I showed the fonts I liked to Fran as Jodie wasn't in school and we discussed them and decided that:
the third font was our favourite as the 'dripping' off the letters symbolises the dripping blood that we have included in our music video. The third font is also the boldest and darkest, all of the fonts were in the same font size however this one appeared the boldest and most prominent which will be useful on the Magazine advertisement. We didn't like the first and second fonts as well because they weren't as striking as  the third. The first font seemed to minimalistic and didn't seem as effective, whereas on the second we disliked the outline and how close the individual letters were positioned together.

Album name

I have been looking at various album names, and I wanted to choose something that was quite unique, as the band name my group and I have chosen is unusual and I wanted to maintain this. I originally thought 'Revenge' was suitable, not only for our music video but also for the Gothic theme...however I thought this was too straight forward and decided to Thesaurus search the word, these were the results:

I quite liked 'counterinsurgency' however it seemed unneccesarilly difficult for people and fans to pronounce, and some people may not understand that it is a synonym of revenge. Others seemed too simple (i.e. ill will, getting even, counterplay) etc so I decided that vengeance suited best, and people are likely to understand what it means and recognize it as the album name!

Choice of software for the magazine advertisement.

For the magazine advertisement, I thought it would be suitable to use Microsoft Publisher.
I chose this program as it allows the following features to be included:

The tabs at the top of the page on Publisher allow items to be inserted onto the page, which is necessary for a magazine advertisement when pictures and photos need to be included, as well as items of text or auto shapes - like here on the Killers Digipak advertisement they use various images and a varied colour scheme with items of text, all as design features for the digipak advert:

Publisher is also the most suitable program to use as I am familiar with it's features and it allows me to precisely align the information on the page, whereas on Microsoft Word, if one item is moved, the others move too.

Conventions of a 'Magazine Advertisement for a Digiapk'

I have been looking closely at the conventions of other magazine advertisement's for digipak's for other bands and the most specific and vital elements that they consist of. I did the same for my other ancillary task, the Digipak, and found that the most of the conventions were quite obvious, I.e. photography, band name, album name, release dates, and songs that are featured. My research found that magazine advertisement's for Digipak's consisted of:

Ancillary task - Magazine advertisement for a Digipak

One of the ancillary tasks that my group and I have chosen to be compatible with our music video is:

A Magazine advertisement for a Digipak
What is a Magazine advertisement for a Digipak?
Typically, a magazine advertisement is as it says, usually a page or article included in a magazine that allow a product to be advertised. The advertisements often depend on the type of magazine that they are included in, whether it's based on Fashion, Lifestyle, Home or Music. In the case of a Fashion/Beauty magazine advertisements tend to include information about high street stores or beauty products. However, as the theme of my project is based on music and music videos, the magazine advertisement will also be based on this - specifically the Digipak. Advertising the Digipak in a magazine will allow people to recognize the album cover, the band name and also inform them of the basics related, including track names, release dates and often opinions by the magazine itself.