One of the ancillary tasks that my group and I have chosen to be compatible with our music video is:
A Magazine advertisement for a Digipak
What is a Magazine advertisement for a Digipak?
Typically, a magazine advertisement is as it says, usually a page or article included in a magazine that allow a product to be advertised. The advertisements often depend on the type of magazine that they are included in, whether it's based on Fashion, Lifestyle, Home or Music. In the case of a Fashion/Beauty magazine advertisements tend to include information about high street stores or beauty products. However, as the theme of my project is based on music and music videos, the magazine advertisement will also be based on this - specifically the Digipak. Advertising the Digipak in a magazine will allow people to recognize the album cover, the band name and also inform them of the basics related, including track names, release dates and often opinions by the magazine itself.
Wednesday, 20 March 2013
Monday, 18 March 2013
Digipak font research
As I haven't seen my group today and I wanted to do some further research on the Digipak, I emailed Fran and Jodie a few different font ideas that I liked, that we may be able to use for our Digipak...
Other Digipak's that I have researched tend to include extraordinary fonts that stand out and particularly suit the genre of the music that the Digipak consists of, I aimed to look for a rough and unfinished looking font when I came across these:
The fonts that I liked on DaFont.com were:
I also looked at some fonts on Microsoft Word, which were:
As a group, we all decided that the first option 'Pulse' was the best font as it is the most unusual and suits the Gothic theme we are aiming for - the font itself looks very effective alone so with the photography and colour scheme we will be using, we will be able to aim for the style of Digipak we want!
Other Digipak's that I have researched tend to include extraordinary fonts that stand out and particularly suit the genre of the music that the Digipak consists of, I aimed to look for a rough and unfinished looking font when I came across these:
The fonts that I liked on DaFont.com were:
I also looked at some fonts on Microsoft Word, which were:
As a group, we all decided that the first option 'Pulse' was the best font as it is the most unusual and suits the Gothic theme we are aiming for - the font itself looks very effective alone so with the photography and colour scheme we will be using, we will be able to aim for the style of Digipak we want!
Friday, 15 March 2013
Digipak colour scheme
These are the colours that will be used for the Digipak we are creating. We chose these particular colours as they are the stereotypical colours associated with the Gothic/Vampire genre. Also, these are the particular colours that are noticeable in our music video, and we intend to keep the same eerie and gloomy colour scheme so it remains consistent and relevant to the genre. Black and white will be the most prominent colours, and red will be used minimally in comparison to Black White and Grey (Grey due to potentially using Black/White colour editing) - Black and White also represents the contrasting personalities of the characters in the music video.
Digipak research
As I haven't been able to see my group today, I have text them and asked for their advice on the ideas I already have for our Digipak.
I suggested in school on Monday that we use photographs of us as the band on the Digipak, to promote us as a band as well as our music, however I also think it would be a useful idea to use filming footage on the music video, to emphasize the Gothic feel and advertise our main song, which we have created the video for.
In the video posted on the Digipak blog post we agreed that we were aiming for a Gothic theme, however the conversations I have had with Fran and Jodie show our further discussion on photography and colour scheme:
This is my conversation with Jodie (Me, Green and Jodie Grey)...Jodie suggested that we use shots from our filming for the front cover of the Digipak, or shots of us as a band - which during my research I found to be quite a popular option for Digipak's as it also promotes the band. Although I suggested black, white and red for the colour scheme, Jodie thought we should use black and white more prominently than red as it may look tacky, which I agreed with as I also want the Gothic theme to look realistic!
Fran suggested photography relevant to the setting that we have used - and I agreed as I thought we could combine both ideas (band photos and setting photos) together. Fran also agreed that the black and white colour scheme would work well as it reinforces the dark/gloomy colouring that we have in our music video.
I suggested in school on Monday that we use photographs of us as the band on the Digipak, to promote us as a band as well as our music, however I also think it would be a useful idea to use filming footage on the music video, to emphasize the Gothic feel and advertise our main song, which we have created the video for.
In the video posted on the Digipak blog post we agreed that we were aiming for a Gothic theme, however the conversations I have had with Fran and Jodie show our further discussion on photography and colour scheme:
This is my conversation with Jodie (Me, Green and Jodie Grey)...Jodie suggested that we use shots from our filming for the front cover of the Digipak, or shots of us as a band - which during my research I found to be quite a popular option for Digipak's as it also promotes the band. Although I suggested black, white and red for the colour scheme, Jodie thought we should use black and white more prominently than red as it may look tacky, which I agreed with as I also want the Gothic theme to look realistic!
Fran suggested photography relevant to the setting that we have used - and I agreed as I thought we could combine both ideas (band photos and setting photos) together. Fran also agreed that the black and white colour scheme would work well as it reinforces the dark/gloomy colouring that we have in our music video.
Thursday, 14 March 2013
Conventions of a Digipak
The common conventions of a Digipak consist of:
- Four panels (often but rarely Six)
- Band logo
- Band name and Album name
- Information to be included, i.e. band name, track listing and often a lyrics booklet
- Colour scheme
- Photography, often of the band or similar images and symbolic elements to the genre
- Font style, most likely consistent throughout
- Bar code

- Four panels (often but rarely Six)
- Band logo
- Band name and Album name
- Information to be included, i.e. band name, track listing and often a lyrics booklet
- Colour scheme
- Photography, often of the band or similar images and symbolic elements to the genre
- Font style, most likely consistent throughout
- Bar code

Ancillary task - Digipak
One of the ancillary tasks that my group and I have chosen to be compatible with our music video is:
Digipak
What is a Digipak?
I have researched the definition of a Digipak, and these were my results:
"An innovative approach to packaging CD-Audio, CD-ROM and DVD discs, the patented Digipak is designed as the perfect replacement to the traditional plastic jewel box. Digipak is a self-contained package that protects the disc."
Therefore what we intend on creating is the packaging that will be used for our music video, i.e. a CD cover.
The video below introduces the style of Digipak we intend on creating ourselves:
Digipak
What is a Digipak?
I have researched the definition of a Digipak, and these were my results:
"An innovative approach to packaging CD-Audio, CD-ROM and DVD discs, the patented Digipak is designed as the perfect replacement to the traditional plastic jewel box. Digipak is a self-contained package that protects the disc."
Therefore what we intend on creating is the packaging that will be used for our music video, i.e. a CD cover.
The video below introduces the style of Digipak we intend on creating ourselves:
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