The camera angles included in the opening of the video allow Lady Gaga to remain central to the people around her, although the opening shot is a wide shot featuring a lot of people, Lady Gaga appears to be a figure of authority as the camera tracks towards her. This similar central attention is featured whilst Lady Gaga is frozen with diamonds around her, as the camera pans around the room with Lady Gaga being the object of central attention. The authority Lady Gaga appears to have over the other dancers and the men she is dancing for is accentuated by the low angle shot which allows her to appear higher up and taller.
It is not only the camera angles which represent this idea, but also the mise-en-scene. The setting of the video is in a white room which appears cold and desolate, not only does this create a similar atmosphere but also a reflection of the people surrounding Gaga in white clothes. To highlight Lady Gaga's extravagance she wears gold whilst others are in white clothing, connoting her importance in contrast to the others who appear pure. The men in the video however, are wearing black; representing an evil dark side. Whilst the women dance synchronously the sound - particularly Lady Gaga's voice becomes less powerful and demanding when she sings 'want your bad romance' and in fact becomes softer, indicating a more sexual tone. The editing accompanies this mood as rather than being fast paced with flashing lights as we have seen in the remainder of the video, it focuses on a more placid notion. Lady Gaga's outfits throughout the video are very overstated and exaggerated, which suites the lyrics and herself as an artist.
A video that contrasts with this extraordinary theme is:It is not only the camera angles which represent this idea, but also the mise-en-scene. The setting of the video is in a white room which appears cold and desolate, not only does this create a similar atmosphere but also a reflection of the people surrounding Gaga in white clothes. To highlight Lady Gaga's extravagance she wears gold whilst others are in white clothing, connoting her importance in contrast to the others who appear pure. The men in the video however, are wearing black; representing an evil dark side. Whilst the women dance synchronously the sound - particularly Lady Gaga's voice becomes less powerful and demanding when she sings 'want your bad romance' and in fact becomes softer, indicating a more sexual tone. The editing accompanies this mood as rather than being fast paced with flashing lights as we have seen in the remainder of the video, it focuses on a more placid notion. Lady Gaga's outfits throughout the video are very overstated and exaggerated, which suites the lyrics and herself as an artist.
Gotye - Somebody that I used to know
This video is contrasts with Lady Gaga's significantly as it is relatively minimalistic including only two people; both performers of the song who are expressing their emotions through music amongst abstract art. The camera angles in this video remain specifically between head shots and shoulder shots, proving the video to be rather personal - which suites the lyrics distinctively. The mise-en-scene and prominent colour use in this video begins with white, signifying purity and a simplistic attitude however eventually the walls and people in the video become painted with pastel colours during their singing. Editing in the video is also very minimal, other than stock motion animation and relatively long lasting shots. The sounds in the video features a contrast of a male and female voice; male being low pitched and the females being high pitch - this could be a reflection of their contrasting opinions demonstrated in the lyrics. Neither the male or female are dressed, which similarly to the camera angles creates a personal and natural attitude. This music video proves that unlike Lady Gaga, it isn't always necessary to be extravagant to sell your music.
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