What makes a 'good' music video?

I believe that to make a music video that is going to appeal to a wide audience it's important to understand the public's point of view of what makes a music video good, or atleast what they prefer a music video to contain.
I gave this questionnaire to 30 people and narrowed down the results I received to an even number with an equal ratio between gender and age, which consisted of:
4 boys below 18
4 girls below 18
4 men 18-30
4 women 18-30
4 men 30+
4 women 30+
This is the questionnaire I produced:
















The graphs below provide the statistics I gained from fourth question in the questionnaire:
"Please circle whichever of the following you prefer in a music video"

As you can see, having the artist included in the video was a preference that the public chose, although unfortunately as we intend on having a famous artist's song for our song, e.g. if we were to make a video to one of Taylor Swift's songs - it would be impossible to include Taylor Swift! However, as a group we intend on 'pretending' to be the band who have created the song, so it would be useful for us to be in the video too as I have learnt that this is what the public favour!

The graph below displays that, the majority of people I asked preferred music videos that consisted of a wide variety of people. This is fortunate for our research because we intend on being in the music video ourselves, whilst also potentially having other characters.

Similarly to the results above, the public also chose a variety of settings as their preference for music videos. We are going to ensure we film our music video in various places, to keep the viewers interested and to avoid a simplistic and repetitive video.