Target audience research

I have created a questionnaire based on the public's music taste. I have given the questionnaire to 10 males and 10 females of various ages, (in order to ensure the results would not be biased) - this will also allow me to precisely determine the target audience for the music video I am producing with my group.

Below is the questionnaire I gave out.

My research discovered that:

3 Females were aged 15-18, Three of which liked Pop music.3 Females were aged 19-22, Two of which liked Pop music, and 1 of which liked Drum and Bass.2 Females were aged 23-27, Both liked Indie music.1 Female was aged 28-30 and liked Classical music, 1 Female was aged 36-40 who liked Country.This proves that females within the age ranges of 15-18 and 19-22 like Pop music the most.

The research I gained from males proved that:5 males were aged 15-18, 4 of which liked Pop music and 1 of which preferred RnB.3 males were aged 19-22, 1 of which liked Pop music and 2 of which preferred House.1 male was aged 23-27, and 1 male was aged 27-30 - both of which liked Rock music.The final male I asked was aged 36-40 and liked Country music.This proves that the majority of males aged 15-18 liked Pop music - which is distinctively similar to 15-18 year old females. Therefore our target audience is prominently aged 15-18 however Pop music is also popular with the age range of 19-22 more than others.Finally, 7 out of 10 females and 6 out of 10 males said they prefer a video with an integration of both performance and narrative based aspects.

What makes a 'good' music video?

I believe that to make a music video that is going to appeal to a wide audience it's important to understand the public's point of view of what makes a music video good, or atleast what they prefer a music video to contain.
I gave this questionnaire to 30 people and narrowed down the results I received to an even number with an equal ratio between gender and age, which consisted of:
4 boys below 18
4 girls below 18
4 men 18-30
4 women 18-30
4 men 30+
4 women 30+
This is the questionnaire I produced:
















The graphs below provide the statistics I gained from fourth question in the questionnaire:
"Please circle whichever of the following you prefer in a music video"

As you can see, having the artist included in the video was a preference that the public chose, although unfortunately as we intend on having a famous artist's song for our song, e.g. if we were to make a video to one of Taylor Swift's songs - it would be impossible to include Taylor Swift! However, as a group we intend on 'pretending' to be the band who have created the song, so it would be useful for us to be in the video too as I have learnt that this is what the public favour!

The graph below displays that, the majority of people I asked preferred music videos that consisted of a wide variety of people. This is fortunate for our research because we intend on being in the music video ourselves, whilst also potentially having other characters.

Similarly to the results above, the public also chose a variety of settings as their preference for music videos. We are going to ensure we film our music video in various places, to keep the viewers interested and to avoid a simplistic and repetitive video.

Influential music videos Prezi

Influencial music videos on Prezi

New music video idea

This video briefly explains the new idea we are planning for our music video!

By right to left, Jodie, Fran and Laurie.

Change of music video idea

Although we have previously changed the idea we had for our music video, we have finally came to a solid idea that we are 100% sure on, that we all agree about and have an extensive amount of ideas for. We came to the conclusion that as much fun our idea for Carly Rae Jepsen, Call me maybe - may have been, despite our efforts to edit it efficiently, it would not help us achieve the grades we are aspiring towards.

As a group we came together on the 17th October and discussed the problems we were already facing with that idea. One of the most prominent of these was that it can possibly look too much like a 'fan video' that we have seen on YouTube; where a mass of fans of a band/artist individually record themselves supporting the band/singer whilst singing along to song lyrics. Which is precisely what our initial idea was.
However, this is not the only aspect of the video that encouraged us to change our mind, as we were also being let down by some of the cast list that we were asking. It was becoming difficult to depend on others for dates and times to record - and taking into consideration that this is our video and grade at risk, the last thing we wanted to do was depend on other people!

Finally, the lyrics to the 'Call me maybe song' for example, the chorus:
Hey, I just met you...and this is crazy, but here's my number, so call me maybe - seemed irrelevant to what we wanted our video content to be. Although we may have further considered the idea of people exchanging numbers in the video, that would only become repetitive and primarily lacked a further meaning or purpose - which is what we believe will be more imaginative and enjoyable to create, whilst helping us achieve the grades we are aspiring towards!

Inspirational music videos

Inspirational music videos on Prezi

Music genre choice

Music genre choice on Prezi